SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional "offline" methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN / Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are now. So knowing that, I am sure you would like to know how to achieve first page search results … and it begins with proper SEO strategies.

Let's get started!

First things first!

"A little bit of information is a dangerous thing"

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive … never achieving your desired results.

Marketing Lesson # 1 "You can not steer a parked car!"

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take on-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you do not believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from MIT and a full working knowledge of website coding. I would rather eat glass … I know this because I have read one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. IE All tech and no marketing. Remember, we did talk about the importance of getting the car moving did not we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days …
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, "Work smarter, not harder"? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It's impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you'll outperform any SEO program EVERY time. It's not a complicated process if you know what you're doing. (famous last words)

What is SEO All About Then?

All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.

OK so here's you first curve ball … there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is "ON PAGE" SEO and "OFF PAGE" SEO.

On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts, etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing / MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the on-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules … And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles, etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it folded up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS : Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as "Keywords". Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT : After you have thoroughly done your keyword research, it is time to strategically place them in all the elements * of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site's relevancy for those keywords.

* Note: All of these "elements" are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that's it!

It can not be.

Yes it can! Sort of …

Like I said there are many geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts, etc. However, with the advancement of template driven and WYSIWYG * sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing … also known as indexing.

* WYSIWYG (What You See Is What You Get) – An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, "How" to do the right and profitable Keyword Research for your niche and "How" to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to really optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.

Information to Gather Before Appointing a Real Estate Attorney

Real estate attorney is basically an authorized legal advisor or representative who can help you sell or purchase a particular property. The property may include any tangible ground, homes, land, furniture or fixtures. Others may include organizations, huge shopping malls, hotels, restaurants and many such properties. Real estate attorney deals in issues including partnership contracts and transactions, economic failure or bankruptcy, licensing agreements, business leases and several other issues of similar nature. Are you facing difficulties in dealing with a specific asset or land? Your difficulties have now come to an end with the growing number of experienced lawyers. You can now appoint a good real estate attorney to deal effectively with your property issues. If you have made a choice of appointing a lawyer to put a full stop to your problems, you have made the right decision. Hiring a real estate attorney will save you from a lot of time consuming things like paperwork.

Once you have made a choice of appointing a real estate attorney, the question that arises as to what to do in order to select the best real estate attorney. This article will bring to your knowledge the answer to this question. With growing economy, realty business is also evolving with time and the need and demand of a real estate attorney is also increasing as he is the only person who can guide you rightly to deal with property related issues. Some people may prefer consulting a professional adviser without realizing the fact that these advisers do not have the legal expertise required like a real estate attorney. A real estate attorney can better deal with property issues as compared to professional advisers.

Best Attorney will not only provide you with legal advices but also support you and guide you with property related problems that you may face in the coming years. Through the process of finding an appropriate lawyer, take advice and assistance of your close links, neighbors and relatives. Refer to people who have personally experienced similar situation and can provide you with useful and valid information. Other possible and easily accessible source is the internet. Everything can easily be found over internet including a good Attorney. Almost, all law companies have an official site. These websites contain all the required data about the attorneys available in their company. You can draw down the names of the lawyers suitable for your case and arrange an appointment via telephone or email. This information can also be obtained from the bar association located in your town. There is some information that is essential to obtain from an attorney before making your final hiring decision.

Some inquiries that are required to be made are discussed as follows:

-Question regarding their past work experience in this field and the kind of issues that they had dealt with in their past cases.
-Verify his education and status.
-Inquire about the work environment in their firm and the resources that he uses to resolve a problem.
-As you will be paying him for his time and expertise, it is important for you to know about his availability. Make sure that he is able to give you sufficient time.
-Last, but not the least, inquire about the fees he charges and evaluate whether the amount he is charging is worth the services that he is offering you.

Obtaining the above information will help you appoint a good and an experienced real estate attorney for all your property or land related problems.

Six Bridesmaid Gift Basket Ideas to Make Yourself

Creating individual bridesmaid gift baskets is a surefire way to make sure each bridesmaid receives a very personalized gift. Each basket can be different depending on their interests, but stay within the same budget for each one. The art of making a great gift basket is to include items that stay within a theme.

Here are six bridesmaid gift basket themes that you can easily put together
yourself:

  • Ahh the Spa Bridesmaid Gift Basket – For the pampered friend, include spotted soaps, lotions, candles, facial masks, foot scrub, massage oil and maybe even slippers or a bathrobe.
  • Food & Wine Bridesmaid Gift Basket – For the gourmand friend, choose red or white wines, imported cheeses, crackers, cheese knife, wine charms and a wine bottle opener.
  • Dinner & Movie Bridesmaid Gift Basket – For the home friend friend, include a DVD (comedy, drama, etc., you know what she'd like), microwave popcorn, a bottle of soda and an assortment of candy.
  • Sweet Snacks Bridesmaid Gift Basket – For the sweet tooth, include hard candy, a box of chocolates, gum, mints, homemade cookies and a silly mug with hot cocoa mix.
  • Party Girl Bridesmaid Gift Basket – For the wild child, include bottles of hard liquor, plumping lip gloss, thong underwear, aspirin (for the next day hangover) and some condoms.
  • The Hobbyist Bridesmaid Gift Basket – This one is perfect if your bridesmaid has a hobby, just work within the theme of her hobby. For the gardener, include seeds, garden tools and a decorative ceramic pot. For the artist, include a sketchbook, colored pencils or pastels and an art book for inspiration. For the chef, include a cookbook, a spatula and some assorted spices.

To assemble the baskets, you simply place the items in baskets with some colorful
tissue paper or shredded paper and add a gift tag or card. The entire basket can be
wrapped up in cellophane or left plain with a few ribbons tied to the handle.

You do not need to use the same exact basket container for each bridesmaid. If you
They are on a tight budget, look for baskets at thrift stores and mix and match. If you
time it just right, baskets can be purchased on clearance after Easter. Other
containers such as colorful gift bags, small bathroom garbage cans, decorative
boxes, tins and tote bags will all work nicely to hold your gift items.

Have fun coming up with bridesmaid gift basket themes!

Visit http://www.do-it-yourself-weddings.com/bridesmaid-gifts.html for more
unique, do it yourself bridesmaid gift ideas.

How to Get a FREE Tax Sale Auction List

Let’s face it. There’s a lot of misinformation out there when it comes to investing in tax foreclosure properties. One of the most laughable pieces of misinformation that I seem to always come across has to do with auction lists. Much of this misinformation implies that you must belong to some sort of exclusive or paid membership club to access a tax sale list. Or that you need to fork over hundreds of dollars before you can access a list. The truth of the matter is tax sale lists are FREE, have always been FREE and will always be FREE.

As an informed investor, we must look at it from the county’s perspective. The county is foreclosing on these properties since the owner failed to pay the property taxes. Property tax payments contribute to a variety of expenses that help a county and its’ government operate. We’re talking about things such as law enforcement, fire and rescue services, educational funds, road construction and maintenance, and a lot of other necessities. When someone fails to pay the property taxes the county no longer has the money needed from the tax roll revenue to pay for these costs.

When a property is sold at tax sale auction two primary objectives are met. The first is that the auction itself brings proceeds from the selling price. Properties that are sold at a tax sale auction have not produced revenue for a period of 1-3 years. Accordingly, the proceeds from the auction will essentially reimburse the county for covering that property’s share of governmental expenses during this time.

The second and primary objective that it meets is that the property is returned to the tax roll as a tax revenue producing property. The county would rather not have to even deal with tax sale auctions. The ideal situation of course, would be that all property owners make timely payment of their taxes so that tax revenues would be at capacity. But when this doesn’t happen the next best thing is that the property is returned to the tax roll as a revenue producing property as quickly as possible. This is done when the property is sold to a responsible tax payer at auction.

Now that we understand the benefits of tax sale auctions does it really make sense to you that counties are going to make it difficult or expensive to obtain tax sale auction lists? Of course not! They want to make it as easy as possible for you!

So how can you get your hands on one of these “elusive” tax sale lists? ASK FOR ONE! It’s that simple.

The first thing you need to do is determine who the responsible governmental entity is for tax foreclosures in the area you’re investing in. This is the office in charge of handling the tax sale auction. It could be the county clerk, the treasurer, the tax collector, the sheriff’s office or another government office as it varies from one area to another. The best way to determine this is to do some quick research through Google. Find out who collects the taxes, give them a call and then ask them who handles the tax sale auctions in the area.

This leads us to the second and final step which is to contact that office and ask for information about any upcoming tax sales. Many times it will be as easy as going to their website and clicking on the “tax sale” link. Other times you’ll have to contact a receptionist and ask the best way to obtain one. If a list is not published on their website, they will typically either email, fax or mail it to you. If they fax or mail it you might have to pay a nominal postage or long distance fee but it will usually be free.

Wasn’t that easy? No expensive memberships or exclusive clubs to belong to. Just find the responsible government entity and contact them. There isn’t much more to it.

The most important thing here is what you do with that list once you have it. How do you read the list? What properties should you choose to invest in? How much do you pay? How much should they sell for? The questions can go on and on.

Before you try to venture into it alone consider getting someone with more experience to train you. As someone who has over a decade worth of full-time experience in numerous states, my experience in unparallelled.